MOUNT FILLING SYSTEMS LTD (“Mount”, “we”, “us” or “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request information about our products or services, subscribe to our marketing communications, or otherwise interact with MOUNT FILLING SYSTEMS LTD.
This policy applies to our website, www.mountfills.com, and to personal information that we process as part of our business activities.
Who we are
MOUNT FILLING SYSTEMS LTD is a UK company specialising in bespoke filling machinery, automation machinery, servicing, refurbishment, spare parts and associated engineering support.
Company number: 16485684
Registered office:
1B Anchor Bridge Way
Mill Street West Industrial Estate
Dewsbury
West Yorkshire
WF12 9QS
United Kingdom
For questions about this Privacy Policy or how we use your personal information, please contact us at:
Email: support@mountfills.com
Information we may collect
The information we collect depends on how you interact with us.
Information you provide directly
When you contact us, request information, make an enquiry or communicate with us, we may collect information including:
- your name;
- company or organisation;
- job title or role;
- business email address;
- telephone number;
- the content of your enquiry or message;
- information relating to machinery, products, services or projects you are enquiring about; and
- records of our communications with you.
If you subscribe to our newsletters or marketing updates, we may collect:
- your name;
- email address;
- company or organisation, where provided;
- your marketing preferences;
- information showing when and how you subscribed; and
- information relating to how you interact with our emails, such as whether an email has been opened or a link has been selected, where this information is available.
Business and customer information
Where you are a customer, supplier, business partner, potential customer or professional contact, we may process information necessary to manage our business relationship with you.
This may include contact details, correspondence, quotations, orders, service enquiries, machinery information, support requests, contractual information and relevant records of previous interactions.
We may sometimes receive business contact information from your employer, professional networking activity, business events, existing business records, publicly available professional information or another legitimate business contact.
Website and technical information
When you visit our website, we may collect technical and usage information including:
- IP address;
- browser and device type;
- operating system;
- approximate geographical location;
- pages visited;
- date and time of visits;
- referring websites or sources;
- campaign information contained in links, such as UTM parameters;
- time spent on pages;
- website navigation and interactions;
- clicks, scrolling and similar usage information; and
- cookie and consent preferences.
Some of this information is collected through cookies and similar technologies. Please see our Cookie Policy for further information
Our website and services are not directed at children, and we do not knowingly collect personal information from children.
How we use your information
We may use personal information to:
- respond to enquiries and provide requested information;
- prepare quotations or discuss potential machinery and engineering projects;
- provide products, services, servicing, support and spare parts;
- manage relationships with customers, suppliers, partners and other business contacts;
- administer contracts, orders and payments;
- operate, maintain and secure our website;
- understand how visitors use our website;
- improve the design, content, performance and usability of our website;
- measure the performance of our marketing and website content;
- send newsletters and other relevant marketing communications where permitted;
- maintain records of marketing preferences and unsubscribe requests;
- manage and develop our business;
- protect our legal rights and respond to legal claims; and
- comply with legal, regulatory and accounting obligations.
Our lawful bases for processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following lawful bases.
Contract and steps before entering into a contract
We may process information where it is necessary to provide products or services to you, manage an existing contractual relationship, or take steps at your request before entering into a contract.
This may apply, for example, where you request a quotation or ask us to discuss a machinery project.
Legitimate interests
We may process personal information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
These interests may include:
- responding to business enquiries;
- maintaining customer and supplier relationships;
- improving our products, services and website;
- maintaining appropriate business records;
- communicating with relevant business contacts;
- protecting our systems and business; and
- carrying out appropriate business-to-business marketing.
Consent
Where required, we rely on your consent.
This may include the use of certain analytics and website tracking technologies and marketing communications where consent is the appropriate lawful basis.
You can withdraw your consent at any time.
Legal obligation
We may process personal information where this is necessary to comply with a legal, regulatory, tax, accounting or other statutory requirement.
Marketing communications
We use email marketing to communicate news, company updates, machinery information, case studies and other relevant information about MOUNT FILLING SYSTEMS LTD.
We currently use MailerLite to help manage and distribute email marketing communications.
Where you actively subscribe to our newsletter or marketing communications, we may rely on your consent.
In some business-to-business circumstances, UK law allows marketing communications to be sent to corporate business contacts without prior consent. Where we use personal information for this purpose, we will only do so where we have an appropriate lawful basis, such as legitimate interests, and where the communication is relevant to the recipient’s professional role.
Every marketing email will provide an appropriate way to unsubscribe or opt out.
If you unsubscribe, we may retain limited information about your email address on a suppression list so that we can respect your request and avoid sending further marketing communications to you.
We do not use purchased email marketing lists as part of our normal marketing process.
Website analytics
We use analytics services to understand how our website is being used and to identify opportunities to improve it.
Google Analytics
We use Google Analytics 4 (GA4) to measure website traffic and usage.
Information processed may include information about pages visited, session activity, traffic sources, approximate location, browser and device information, and campaign attribution information.
Google Analytics may use cookies or similar technologies depending on your cookie preferences and our consent configuration.
Microsoft Clarity
We use Microsoft Clarity to better understand how visitors interact with our website.
Clarity may collect information relating to:
- pages visited;
- clicks and mouse interactions;
- scrolling;
- navigation;
- device and browser information;
- website performance; and
- session activity.
Clarity can provide features such as heatmaps and session recordings that help us identify usability issues and understand how visitors interact with the website.
Information entered into form input fields is masked within Clarity recordings. We also use Clarity’s privacy and masking controls to reduce the collection or display of unnecessary personal information.
Microsoft Clarity is used for website analytics and improvement. Some Microsoft cookies associated with Clarity may also have advertising-related or operational purposes.
Google Search Console and reporting
We use Google Search Console to understand how our website appears and performs in Google search results.
We may also use tools such as Google Looker Studio to analyse and present aggregated website and marketing performance information internally.
Google Tag Manager
We use Google Tag Manager to manage certain website tags and analytics technologies.
Google Tag Manager helps control how services such as analytics are implemented but is not used by us as a standalone advertising system.
Cookies and consent management
We use CookieYes to help manage website cookie preferences and consent.
Visitors are provided with controls that allow them to accept, reject or manage non-essential cookies and similar technologies.
Where consent is required, our intention is that analytics cookies and other non-essential tracking technologies only operate in accordance with the visitor’s selected preferences.
You can change or withdraw your cookie preferences through the cookie controls available on our website.
Further information can be found in our Cookie Policy.
Website forms and MailerLite
Some website forms may be provided or processed using MailerLite.
Where you submit information through one of these forms, the information you provide, such as your name and email address, may be processed by MailerLite on our behalf.
We use this information only for the purposes described at the point at which the information is collected, such as sending requested marketing updates.
Who we share information with
Some website forms may be provided or processed using MailerLite.
Where you submit information through one of these forms, the information you provide, such as your name and email address, may be processed by MailerLite on our behalf.
We use this information only for the purposes described at the point at which the information is collected, such as sending requested marketing updates.
LinkedIn and external websites
Our website and marketing communications may contain links to LinkedIn or other external websites and services.
If you follow these links, those organisations may collect and process information under their own privacy policies.
We are responsible for our own use of your personal information but are not responsible for the privacy practices of independent third-party websites.
International transfers
Some of the technology providers we use operate internationally and may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are used where required by UK data protection law.
These safeguards may include UK adequacy regulations, approved contractual protections or other legally recognised transfer mechanisms.
How long we keep information
We retain personal information only for as long as it is reasonably necessary for the purposes for which it was collected and to meet legal, regulatory, accounting and legitimate business requirements.
The appropriate retention period depends on the type of information and the nature of our relationship with you.
For example:
- enquiries may be retained for an appropriate period so that we can respond and maintain relevant business records;
- customer and contractual records may be retained for longer where required for contractual, support, warranty, accounting or legal purposes;
- marketing subscription information is retained while you remain subscribed; and
- where you unsubscribe, limited information may be retained on a suppression list to ensure your preference continues to be respected.
We periodically review the information we hold and delete or anonymise information where it is no longer required.
How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, accidental loss or misuse.
Access to personal information is limited to people and service providers who reasonably require it for legitimate business purposes.
No method of transmission or electronic storage can be guaranteed to be completely secure, but we take appropriate steps to reduce risks and protect the information in our care
Where required by law, we will notify the ICO and affected individuals of a personal data breach.
Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of personal information;
- request restriction of processing;
- object to certain processing, including direct marketing;
- request the transfer of certain information to you or another organisation;
- withdraw consent where processing is based on consent; and
- complain about how your personal information has been handled.
You do not normally have to pay a fee to exercise these rights.
We may need to verify your identity before responding to a request.
Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate and respond.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, business operations, technology providers or legal requirements.
The latest version will be published on our website and the date at the top of this policy will be updated accordingly.
Contact us
For questions about this Privacy Policy, requests relating to your personal information or privacy concerns, please contact:
MOUNT FILLING SYSTEMS LTD
1B Anchor Bridge Way
Mill Street West Industrial Estate
Dewsbury
West Yorkshire
WF12 9QS
United Kingdom
Email: support@mountfills.com